Branding
Do You Have Stark Raving Mad Families?
I’m not talking about difficult to deal with families that border on being insane. Yes, those come along every now and then and we wonder
April 22, 2021
I’m not talking about difficult to deal with families that border on being insane. Yes, those come along every now and then and we wonder
I was reading the NFDA’s annual survey and one fact stood out to me. They mentioned that half of families pick a firm because they
We all nitpick when unhappy and make concessions when we’re ecstatic. Learn how to keep the former from happening in your firm with the families you work with.
I was talking with a colleague the other day about his firm. He was happy things were moving in the right direction. He even mentioned
If you’re in the funeral industry, especially if you’re a minority owned independent firm, this is a call to action for you. If you want to stay in business, read this now.
Change always happens and to make sure change doesn’t adversely affect your funeral home you need to make sure you have three elements working for you.
No this is not a new feature of the latest iPhone, or is it? It’s obvious that technology has advanced so much that the world is at our fingertips. However, are you leveraging the power of technology in your funeral home to grow your firm and enhance your brand?
When it comes to marketing your firm the greatest asset toward achieving the results you want is through strategy. How does the saying go, “if you fail to plan, then plan to fail.” Strategy equips you with crucial information that affects the execution of marketing, hones your target audience and can even reveal holes in your business that could be stifling your growth. Ultimately, it both saves and makes you money.
I’ve lived a long and full life filled with many adventures, a few regrets and a large family that I’ve seen grow up over the
We sat down with George Paul III, Principal and Founder of Cherished Keepsakes—a premier provider of memorial keepsakes such as prayer cards, memorial programs, photo collages and more—to talk about these very questions.
Your Funeral Home Will Be Closed in 18 Months if you don’t give your families the experience of a lifetime. And it is just that—a lifetime.